nixfredEXE.DEVFIELD GUIDE · BY NIX UNOFFICIAL
HOW TO SELL EXE.DEV · UNOFFICIAL FIELD GUIDE · BY NIX

One flat price for a pool of boxes.
HTTPS, login and sharing on every one.
Know how to sell it.

An independent guide to selling exe.dev: the pitch, objection handling, head-to-head comparisons with Fly.io, VPS hosts, Codespaces and more, pool economics and TCO, whiteboards, a POC playbook and a quiz. exe.dev facts come from its own docs and competitor prices from each vendor's public page, with a source on every page.

$15Personal 2 vCPU /mo
$0.105per 2 vCPU / 4 GiB unit-hour
512max vCPU per Work pool
2026-10-23sources checked

WHITEBOARDS

BOARD

request path

Browser and SSH to a VM with no public IP

BOARD

agent sandbox

An agent with credentials it cannot steal

BOARD

team pools

Shared capacity and what it costs

BOARD

enterprise hosts

Single-tenant, BYOC, SLA

EXECUTE

EXECUTE

The pitch

One-liner, 30-second and 2-minute versions, discovery, value by persona

EXECUTE

Objection handling

Price, architecture, security and competition, each with a source

EXECUTE

Economics

Pool economics, TCO vs per-VM hosts, worked examples, calculator

EXECUTE

Competitive positioning

Linux boxes you SSH into: Fly.io, VPS hosts, Codespaces, Ona, Coder, Daytona, DIY

EXECUTE

POC and demo scripts

Five demos, success criteria, close-out

LEARN

LEARN

What exe.dev is

30-second and 2-minute versions, who it is for, vocabulary

LEARN

The architecture

Edge, pools, local NVMe, boot, regions

LEARN

VMs, pools and sandboxes

Capacity model, sizes, images, setup scripts

LEARN

Proxy, sharing, domains, email

Ports, headers, auth, custom domains, egress

LEARN

SSH API, HTTPS API, MCP

Tokens, permissions, limits, agent skill

LEARN

Integrations

Secrets on the network, not on the VM

LEARN

Agents and Shelley

Shelley, LLM gateway, claude/codex/pi

LEARN

Teams, Work, Enterprise

Roles, SSO, sharing controls, single-tenant, BYOC, SLA

REFERENCE

REFERENCE

FAQ quickfire

One-line answers with sources

REFERENCE

Glossary

Terms to use correctly

REFERENCE

Sources

Every exe.dev and competitor URL, date checked

REFERENCE

Quiz and flashcards

Check yourself before the call

MCP SERVER

Use this guide in your agent

Read-only tools over exe.dev docs and this guide

MODEL CONTEXT PROTOCOL

Put exe.dev's docs in your own agent.

A read-only MCP server that fetches exe.dev's docs live from llms.txt, plus this guide's pages.

claude mcp add --transport http exedev-field-guide https://exedev.nixfred.com/mcp

All clients and tools →

Index

This is a guide to selling exe.dev, the VM cloud from Bold Software, Inc. (https://exe.dev/docs/terms-of-service). Start with the pitch, then objection handling, competitive positioning, pool economics and TCO, the whiteboards, the POC playbook and the quiz.

exe.dev facts come from its own documentation (https://exe.dev/llms.txt and the per-page markdown under https://exe.dev/docs/) and the pricing page (https://exe.dev/pricing). Competitor facts come from each vendor’s public pages. Everything was checked 2026-10-23 and is listed on Sources. When something could not be sourced, the page says so.